As a Troy homeowner or resident, you may ask yourself which is the best way to sell your home: Zillow or a realtor? The answer to this question is clear—a realtor!
An experienced and knowledgeable realtor can help you get more money for your house, sell faster, and have less stress throughout the entire process. Below we’ll explain why using a local real estate business over Zillow will result in the most successful outcome when listing your property.
The Real Estate Industry and Online Listings
Real estate is an exciting and constantly evolving field, and it’s never been easier to access and offer listings and information online. Online property listings give you an unprecedented level of control and access to home buyers across the nation. So why not use the top lead generation strategy and consider listing online today?
Zillow vs. a Real Estate Agent
Whether you are starting the selling process or on the hunt for your dream home, many real estate platforms will come to mind. Typically it comes down to involve listing with a real estate website such as Zillow or hiring a local agent to assist you in your search.
Zillow and other real estate websites often offer a process to home sellers to share their FSBO listings and property information with potential buyers. However, according to CNN Business, “The Zestimate for off-market homes has a median error rate of 7.3%. The Redfin Estimate for off-market homes has a median error rate of 6.94%.” Inaccurate Redfin Estimates or Zillow Zestimates can leave sellers unsure if they’re getting the best deal on their listings compared to local agents.
With this in mind, local real estate brokers and their teams of partner agents offer their sellers personalized guidance and expertise throughout the home-selling journey. Even a brand-new agent with the right local brokers can provide more accurate real estate data for your local market.
Benefits of Working With Real Estate Agents
Working with a local contact agent can feel intimidating, especially if you’re buying or selling your first property. However, the benefits of working with a professional in the local market far outweigh the costs.
Realtors have a vast network of contacts and resources with access to multiple listing services that can share your property with larger real estate websites or just to other agents without being available to the general public. The latter option offers high-quality, vetted buyers as opposed to Zillow leads. They have years of experience negotiating deals, and they can help you navigate lead management, tricky legal paperwork, and financial details with options like an owner-advocate program.
“But, Why Does Knowledge of the Local Market Matter?”
When buying or selling any product or service, a deep understanding of the local market is crucial. This is because each market is unique in its own way, influenced by factors such as demographics, purchasing power, and consumer behavior. And that’s where pricing analysis also comes in – it helps determine the optimal price for a product or service that aligns with local market trends and competition.
While the Zillow Group has a lot of access to data nationwide, localized pricing strategies can set a home apart from its competitors, leading to more traffic at your open house. So don’t underestimate the importance of local market knowledge and pricing analysis if you want your business to thrive in a particular region.
What is Zillow Premier Agent?
Online listing services know the benefits of real estate agents and thus have tried to cultivate that personal touch through their programs. After years of offering virtual resources and home value estimates, many websites, such as Zillow, have created options for any local listing agent to gain access to non-exclusive leads with a subscription referral fee. While you might have stumbled upon this in your home search, it is not an option for more exposure for by-owner sales, just agents.
Get Maximum Profits by Letting Lang Estates Convince Buyers For You!
While online listing services can offer helpful information regarding local neighborhoods and pricing trends, neither Zillow nor any other online sites can offer what a local realtor can. With specialized services that provide priceless insight and expertise to anyone involved in a real estate transaction, investing in the services of a top realtor will provide you with unprecedented access to local market knowledge, important connections, negotiation expertise, pricing analysis, and so much more.
Leverage the unique skill set of the Lang Estates team at your side to approach your next real estate journey feeling confident, knowing that you are supported by reliable resources from start to finish. Contact us today; we can’t wait to start working with you!